CONSULTING

• educational materials for physician, patient and public audiences, including websites, CME programs, journal articles/supplements, newsletters, and brochures;
• public relations, development, and marketing materials, including annual reports, newsletters, websites, news releases, press kits, speeches, proposals, clinical trials recruitment programs, and new product introduction program planning and materials.

For 20 years, in advance of annual scientific sessions, I have read the 2000+ abstracts, selected the most interesting topics, interviewed the physician/scientist authors, written “Clues to the News” and news releases, and fielded media questions. Selected releases for 2006 included:

• Variants in Three Genes Predict Development of Type 2 Diabetes
• High Blood Glucose Levels Associated with Increased Mortality in ICU
• Doctors Failing to Intensify Needed Therapy in People with Diabetes

Best Practice is a network of 60+ internationally known thought leaders in the CNS field. The firm offers opinion leadership/advice, public policy analysis, drug development project management, and other services to pharmaceutical/biotech companies, managed care organizations, and the NIH. I have been retained on projects to review two- to three-day conference transcripts and produce consensus reports. One has already formed the basis for an article in a leading academic journal, and credit is given at the end of the acknowledgements. (Jensen PS, Youngstrom EA, Steiner H, et al. Consensus report on impulsive aggression as a symptom across diagnostic categories in child psychiatry: implications for medication studies. J Am Acad Child Adolesc Psychiatry. 2007 Mar;46(3):309-22.) Another on treatment options for the elderly with dementia-related behavioral symptoms, is also leading to a journal paper.

Second only to the NIH in grants to lupus research, ALR is known for translating complex, leading-edge research into language people with lupus can understand without diluting the essence of the science. I wrote their Lupus Research Update newsletter, lay summaries of their portfolio of funded research grants, and consulted on other communications materials.

• 2006 Research Portfolio Summary
• Lupus Research Update sample issue

GRAPPA is an international group of rheumatologists and dermatologists. One project was development of a supplement to Annals of Rheumatic Diseases, a leading academic journal. I worked with them to develop the table of contents, coordinated peer review, and edited the 31 articles, ranging from pathophysiology through clinical management. Published in March 2005 (hard copy and online), my work is credited at the end of the Prologue.

• Annals of Rheumatic Diseases, Psoriatic Arthritis & Psoriasis

I helped the Rheumatology Division create www.HSS.edu/Rheumatology.asp — a website for physicians and patients, and served as Patient and Professional Education Editor. Work included in-depth disease overviews, expert interviews, CME grand rounds. I edited all articles, ghosted selected articles by physicians and, under my byline, wrote service articles for patients and all summaries of workshops for patients.

• How to Ease Knee Pain Without Drugs
• How Does Fibromyalgia Affect Sexual Function?
• Aspirin—Still a "Miracle Drug"—but Caution Required!
• How to Get Back to—and Stick with—Exercise
• Sun, Your Arthritis, and Your Medications

"Clinical Scenarios in Osteoarthritis and Musculoskeletal Medicine" was a case-based CME. I worked with the faculty to develop the program concept, edited the four workshop cases and wrote the supporting syllabus materials. The program was supported by an educational grant from Merck & Co.

From angina to osteoporosis to West Nile Fever, I wrote most of the Health Topics covered on Lenox Hill Hospital's website and in the audio tapes on Tel-Med, their former free telephone-health information service. I was also a long-term contributor to two newsletters, In Your Health and Wellness Works for Seniors.

For the groundbreaking Diabetes Control and Complications Trial (DCCT), I developed a nationwide patient recruitment program, creating for the first time many of the recruitment techniques now widely used. My innovative program included: national TV PSAs with Diane Wiest; local radio PSAs; national and local news releases; personal coaching for physicians prior to media interviews; and bi-monthly training packages for 22 clinical coordinators, which included guidelines and sample materials for outreach to community organizations, ads, article placement, etc. While DCCT results changed how diabetes patients were treated, my program changed how patients are recruited for clinical trials

Selected Clients